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I've heard it said by Dave Winer and many many others: if only Dean had reinvested half the money raised into the Internet, then ...
OK, so you're the Dean Campaign Chief Information Officer in August 2003. The money starts to roll in. $20 million over six months, $2-4 million per month.
What would you spend the money on?
How do you spend in consonance with the campaign strategy?
Remember Nicholas Ciarelli, the precocious tween who started a successful Apple rumor blog, only to have it shuttered by the company's legal team? He's now posting on the DailyBeast, and he's got some interesting things to say about his favorite plaintiff: namely that since the negative PR resulting from Ciarelli's case, Apple seems to have realized the buzz-building value of early leaks and non-response to rumors. Nicholas might still be pretty young, but he's also still right. It's definitely worth a read. [DailyBeast]